One Capital Releases “Japan SaaS Insights 2025” Report on Trends in the SaaS Market
One Capital Inc. (Headquarters: Minato-ku, Tokyo; CEO: Shinji Asada), a venture capital firm that invests in SaaS startups, has released its annual report, “Japan SaaS Insights 2025,” which analyzes the current state and future outlook of Japan’s SaaS industry.
This report, published annually, includes a review of predictions made in the previous year, current market trends, valuations of publicly listed SaaS companies, funding activity among startups, and forecasts for the year ahead.
In the 2024 review, the report notes significant growth in SaaS companies incorporating AI technologies, increased funding in the security and privacy tech sectors, and expanding adoption of SaaS in underdeveloped verticals like agriculture and chemicals.
For 2025, the report highlights the emergence of “Agent as a Service,” where users interact directly with AI agents using natural language. These agents, capable of accessing databases without traditional front-end/back-end structures, are expected to boost development efficiency and user experience.
The report also predicts more workflow automation tools powered by AI and increased M&A or secondary share sales among startups.
Japan’s SaaS market is projected to grow from 1.4 trillion yen in 2024 to 2 trillion yen in 2028, continuing a steady upward trend. While overall startup funding fell 5% year-on-year in 2024, average funding per company rose, indicating a shift toward larger investments in more mature companies.
The report also compares Japanese and U.S. SaaS company valuations, pointing out that Japanese firms, despite demonstrating better revenue and profit balance, are still undervalued compared to their U.S. counterparts. This gap could close as global investor interest rises.
By sharing such market insights, One Capital aims to foster continued growth in the SaaS sector and support promising startups.
source : https://www.xpley.com/ja/news/news189