On December 17, 2024, Comichi Inc. announced its support for the rebranding of Shufu to Seikatsusha's entertainment site "PASH UP!" into the renewed "Comic PASH! neo." This transformation integrates the SaaS-based manga management system "Comichi+," designed for manga publishers and webtoon studios, to strengthen content promotion and attract new readers effectively.
"PASH UP!" initially launched in September 2020 and has showcased a wide variety of engaging works for diverse audiences. By incorporating "Comichi+," the site will leverage social media strategies and search engine optimization to amplify its content reach, foster the growth of standout works, and discover new talent. Already adopted by 13 platforms such as "Champion Cross" (Akita Shoten), "Young Animal Web" (Hakusensha), and "Lycomi" (Micro Magazine), "Comichi+" also enables shared ID functionality to increase recognition and drive traffic to new content.
The ability to independently promote and distribute works has become increasingly important for editorial teams, reducing reliance on eBook stores or third-party platforms. Through strategic use of SNS and news site integrations, "Comic PASH! neo" aims to achieve cost-effective and efficient audience engagement. This relaunch is expected to enhance content visibility, attract new readership, and support the promotion of physical comic sales, positioning "Comic PASH! neo" for continued growth as Shufu to Seikatsusha's primary web platform.
Moving forward, Comichi will continue to provide "Comichi+" and its associated support services, including system solutions, operational assistance, and digital marketing strategies. This ongoing commitment will help publishers and webtoon studios maximize their content potential and drive growth across the manga industry.
source : https://www.xpley.com/ja/news/news55